A good web design will attract many clients to your company or business. If you are practicing some of the principles that used to work several years back, you might be hurting yourself by making your users frustrated by the experience in the website. So as to meet that standard for your law clients it’s important that you consider the following principles when developing your website.
Make sure your leads are simple. These leads should be in such a way that they offer a simple guide to the client. Having Emails names and phone numbers to your form might be much. By including all this most of the client will not respond in filing the fields. Zanes Law efficiently uses this idea to improve the client response performance.
One goal, one button policy. This is also the same as attention ratio One the goal should be included per page. Taking for example “sign up for free consultation” when you add other components to this button it will catch less attention. A the weak button will result when you add more buttons and links to a page.
Use emotive copy. It is not true to say that law website should consist of professional law wordings. The website should show professionalism but should also have some emotions in it. Take an example of these two statements. We offer knowledgeable child custody lawyers services, and, are you afraid that you will lose your child in divorce? The second statement will catch the attention of more clients than the first one. This is one of the tricks that Zanes Law uses to get responses from more clients.
It is important to add social interaction to your site. Including reviews and testimony from clients will be of much help to you to gain trust from new customers.
So as to have your site at the top of search engine it is crucial that you optimize it. The backlinks that you use should be properly defined. Use the links that are friendly to search engines.
Avoid sending you law clients to the home page. This the concept is ignored by many people. You should consider driving more traffic to a specific product rather than specific product this will help you increase the sales. Zanes Law has greatly benefited from this kind of approach.
It is important that the blog content of your website is up to date. Take a situation where a clients gets to your page and get to notice that you have not updated your website in the last two years this will put the client off. Frequently update your blogs like Zanes Law.
Finally avoid stock photography. Zanes Law uses original, interesting photos to create more attention to law clients.